App Store fees explained
When someone pays inside your app, the store takes a share before the money reaches you. On the web, a payment provider takes a smaller cut per payment instead. How much depends on the store, the kind of purchase, the size of your business and, more and more, the country your buyers are in.
Apple App Store
On Apple's standard terms, the commission is 30% on paid apps and in-app purchases. Developers with up to 1 million USD in proceeds in the prior calendar year can enroll in the App Store Small Business Program and pay 15%. For auto-renewable subscriptions, Apple keeps 30% in a subscriber's first year and 15% after one year of paid service; in the Small Business Program it's 15% from the start. Apple lists different terms for the EU, China mainland, Taiwan, Brazil and Japan, which this calculator doesn't cover.
Google Play
Google changed its fees in 2026 for buyers in the US, EEA, UK, Japan and Australia. There, subscriptions cost 10% plus a 5% billing fee, and one-time purchases on new installs cost 20% plus a 5% billing fee, for the first 1 million USD per year. Google doesn't state the rates above 1 million USD for these regions on its fee page. In all other countries, the older model applies: 15% on the first 1 million USD per year if you enroll in the 15% tier, 30% above, and 15% for subscriptions.
Selling on the web
On your website, a payment provider like Stripe handles the payment. Standard card payments cost 2.9% plus 0.30 USD on a US Stripe account, and 1.5% plus 0.25 EUR for standard EEA cards on an EEA account. For subscriptions with Stripe Billing, 0.7% of the billing volume comes on top. Whether you can send app users to your website to pay depends on the store rules; see RevenueCat vs. Stripe for Apple's current wording.
RevenueCat on top
RevenueCat manages subscriptions across the stores but isn't the payment processor, so store fees still apply. It's free in months with less than 2,500 USD of tracked revenue. From 2,500 USD on, it charges 1% of that month's tracked revenue, measured before store commission and taxes.
What this means for your price
Plan your price with the fee in mind, not after launch. A subscription that is cheaper on the web than in the app, or a yearly plan that moves subscribers into the lower second-year rate on Apple, can change what you keep. Your developer can set up the store products and RevenueCat so you can test prices later without a new app version.
Frequently asked questions
How much does Apple take from app sales?
On Apple's standard terms: 30% on paid apps and in-app purchases, or 15% in the App Store Small Business Program (up to 1 million USD in proceeds in the prior calendar year, enrollment required). Subscriptions: 30% in a subscriber's first year and 15% after one year of paid service, or 15% from the start in the Small Business Program. The EU, China mainland, Taiwan, Brazil and Japan have different terms.
How much does Google Play take?
It depends on where your buyers are. In the US, EEA, UK, Japan and Australia, Google's terms since 2026 are 10% plus a 5% billing fee for subscriptions, and 20% plus a 5% billing fee for one-time purchases on new installs, for the first 1 million USD per year. In other countries: 15% on the first 1 million USD per year if you enroll in the 15% tier, 30% above, and 15% for subscriptions.
Can I avoid store fees by selling on the web?
Purchases on your website go through a payment provider like Stripe instead, with its own fees. Inside an iPhone app, unlocking features or content generally has to use Apple's in-app purchase; on the United States storefront, apps may link to other ways of paying. Check the current store rules with your developer before launch.
Does RevenueCat replace the store fees?
No. RevenueCat is not the payment processor: the stores still take their commission. RevenueCat is free in months under 2,500 USD of tracked revenue; from 2,500 USD on, it charges 1% of that month's tracked revenue.
Are taxes included in the calculation?
No. Enter your price without sales tax or VAT. Stores and payment providers handle taxes differently by country, so check with your tax advisor.
Related
Selling in the app or on the web?
The quiz tells you whether your idea should be a native app, a web app or both, which decides which fees apply. Or go straight to a verified developer.